In 1998 the chemists at Old Holland started initial research work on a range of Classic Acrylic Colours and Mediums. It was a long-held dream of the late owner of Old Holland, Professor Theo de Beer, to create an acrylic paint worthy of carrying the brand name “Old Holland” and he personally named the project“ New Masters” as he felt that just as Old Holland oils were used in the works of many of the old masters, it should thus follow that Old Holland acrylics would be used today by the new masters of art. “
The range is a unique mixture of the best traditional colours representing Old Holland’s heritage dating back to 1664, yet also including the finest pigments born of new technologies. All pigments used are lightfast to ASTM 1 and 2 or BWS 7+ standards.
In keeping with the Old Holland tradition, each colour is formulated with the
maximum pigmentation possible in the binder system and are formulated free from extenders or fillers of any kind. 100% pure acrylic resin is the backbone of the binder system to give excellent adhesion, colour retention and working properties combined with the minimum wetdry colour shift.
Old Holland is justifiable proud of the fact that New Masters acrylics are formulated to look and feel the same as its oils. It is virtually indistinguishable in colour strength, brilliance and intensity from the oil colour range that is the basis of it’s heritage.